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THE BIRTH OF CUCKOO LOCA

In 2024, aimed with determination and a vision, Ashish launched CUCKOO LOCA from his small apartment. Where he focused on creating design, self manufacturing and selling the clothes. CUCKOO LOCA the term CUCKOO which refers to a bird which means unconventional mind and the term LOCA refers to crazy. By the meaning of the term CUCKOO LOCA. He wants to show the empowerment, the confidence of woman by his design and his style. His mission was clear to ‘turning challenge into opportunity and dream into reality’. He built a team in which there was four member, including him, With their unique skill. As the name suggest, with his team he start doing embellishment with his designs. with many ideas and discussion with his team, he start doing making bags and accessories out of the embellishment things like pearls, ring stones and many more.

MEET ASHISH KUMAR

Ashish Kumar grew up in a small town, where he spent his childhood, creating some design by drawing, cutting the small fabric or made up of things out of scratch with the help of his mother.
The spark of inspiration:
While studying as a fashion student in a college, Ashish face many up and down getting demoralize by many ones, he wants to stand out. This is where he wants to run or open something which define him as unique. June 2024 is where he turn his mind, courage to the other platform. By getting demoralized by people, the fire within him always recall his inner words ‘I knew I had to do something to stand out unique’.

JOIN THE MOVEMENT

Today, CUCKOO LOCA is not only a clothing brand. It’s a moment towards conscious fashion. Ashish invites everyone to join him on this journey, reminding us that every purchase is a step towards a more fashionable future.

VALUE THAT MATTERS

At, every piece is designed with intention and a lot of research. Ashish believe in transparency, driven, composed and fair labor practice. He wants our customer to feel good, confident and comfortable about what they wear, knowing it was made with love, respect and a lot of hard work.

A PERSONAL TOUCH

Ashish journey is all about hard work and determination towards his goal. He often create a new design (a sample) and do some experiment of embellishment on it because for him, every stitch, embellishment tells a story and he wants every customer to be a part of it.

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